Streamers Must Compete on Value and Quality

The world of online streaming has transformed dramatically over the last decade, witnessing a staggering rise in the number of professional streamers, with statistics indicating that approximately 15.08 million individuals are now engaged in this modern vocationAmong these, the majority belong to the "Post-80s" and "Post-90s" generations, highlighting a trend towards younger individuals embracing streaming as a viable career pathNotably, nearly 50% of these streamers broadcast daily, showcasing the dedication and commitment required in this fast-paced environmentThis transformative era for online streamers is well documented in a recent report released by the Chinese Performing Arts Association's Network Performance (Live Streaming) Branch in collaboration with various short video platforms, aiming to provide a comprehensive insight into this burgeoning profession.

In recent years, the meteoric rise of e-commerce live streaming has not only boosted consumer spending but has also beckoned a growing number of participants eager to explore this digital frontier

The evolution of online streaming has seen it becoming more professional, specialized, and diversified, yet challenges aboundThe influx of new streamers has led to concerns about the quality of content being produced, with issues such as misleading information and the dilution of professional standards becoming increasingly prominentThis raises a critical question: how can the profession of online streaming develop in a healthy manner?

To thrive in this ever-evolving landscape, streamers must adapt and enhance their skills to meet the demands of their audienceThe pathway to becoming an influential streamer seems straightforward, with nothing more than a smartphone needed to enter the world of live broadcastsHowever, sustaining a successful streaming career is far from easyWhile engaging a live audience may seem straightforward, creating content that is both entertaining and meaningful poses a greater challenge

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This necessitates higher levels of professionalism and comprehensive skill sets among streamersFor instance, travel broadcasters, who have garnered significant acclaim, often excel by not only showcasing breathtaking landscapes but also sharing rich local cultural narratives, allowing viewers to gain both aesthetic pleasure and knowledgeConsequently, as the industry fosters the personalized development of streamers, it is equally vital for these individuals to deepen their expertise, accumulate experience, and enhance their competitive edge in an increasingly saturated market.

Moreover, establishing standardized protocols and a robust training framework is essential for furthering the professional development of online streamersCurrently, many educational institutions have not yet created programs that align with the growing demand for skilled streamersFor example, while some students in relevant fields may gain on-site experience through live streaming bases, they often lack adequate guidance on professional ethics and operational standards

It is crucial for educational institutions to provide a balanced curriculum that covers both specialized knowledge and professional developmentAdditionally, companies and organizations should take on the responsibility of nurturing new talent, creating a solid foundation for the professionalization of the streaming industryAn illustrative example is the People’s Literature Publishing House, which not only employs dedicated streamers but also encourages young editors to engage in live streaming, thus leveraging their literary expertise to drive book sales.